PARC’s Multi-media Surveys offer comprehensive audience measurement on a national scale for the following media:

1. Daily Newspapers
2. Monthly Magazines
3. Weekly Magazines
4. Television
5. Radio
6. Cinema Outdoor Lifestyle
7. Computer & Internet

Sample:

• National
• All governorates of the country, in 3 strata: urban, sub-urban, and rural.

Sampling Method:

• Stratified multi-stage random probability sampling

Survey Method:

• Combined multiple exposures of the same target group members through different media.
• Personal face-to-face interviews with adults 15 years and over
• Verification on a sub-sample through a back-check procedure.

Our Multi-media surveys help generatePrint media, Television, Radio, Cinema and Outdoor media reports and study audience multi-channel exposure patterns.